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Dear medics, how much time do you spend online every day? Calculate everything, the time you spend on your social as well as professional network, utilities like shopping and bill payments, content search and everything else! So you know that you are online for a considerable time in a day, and so is the world.
Now, what about a quick search on the World Wide Web for your profile, medical products and services or contact details. Not a single relevant result?
Isn’t this an obvious instant of lost opportunity for so many professionals and organizations in medical and healthcare industry without online presence?
Instead of throwing their hard-earned money on things like yellow pages or highly-priced microscopic adverts in their local newspapers, medics need to get their individual profile, practice, institute or business a website.
5 Reasons why medical and healthcare professionals and organizations should have a website
Having a website may seem like an unnecessary cost for your already running practice or a business if you're not a regular Internet user yourself. Around 40% of the total world population has an Internet connection today, and, almost 100% of this crowd has an interest in healthcare and medicine (directly or indirectly). This is a huge opportunity, both in terms of audience as well as business. We are sure that you wouldn’t like to miss out on this opportunity by not having a good online presence.
If we talk about the US alone, the count of Internet users is as high as 86.75%. In an interconnected digital world where boundaries have shrunken to a great extent, it's more important than ever for medics to have a good website.
A good and search-friendly medical website nowadays is as indispensable as a business phone at your reception desk. Just as you will miss out on a major part of your practice or other business without your phone, you are certainly missing out on business growth opportunities by not having a website for your business. Though there are numerous reasons in favor of having a website for your practice, hospital, institute or other medical and healthcare businesses, given below are the
5 most compelling reasons why medics should go for a website:
i) Your website now-a-days is as crucial as your business phone or the address for your business. By not having a website you are missing out on the opportunity to serve millions of potential audience and customers who are hanging out on the World Wide Web.
ii) A properly designed and developed medical website can earn trust and goodwill for you by establishing you online via your content. This can be achieved by showcasing your presentations, eBooks, portfolio and featuring testimonials etc.
iii) With your medical website, your online presence is open for enquiries 24 hours a day, 7 days a week and 365 days a year.
iv) No experience or technical expertise is required of medics to own an online presence in the form of a website.
v) Give your profile, practice, hospital, institute and other businesses a professional identity with its own domain name. This is sure to resonate more with your audience and customers who are interested in your medical and healthcare offerings. And, it’s easy to remember as it becomes your digital identity.
For these reasons medics today are getting online. There certainly is a huge opportunity for medics in the form of more audience and customers online. If you, as an individual professional or a business owner do not have a website yet, host one today. And yes, your medical website WordPress theme is on us!
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