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Medics love infographics. We know some people are sceptic and think they're bound to go out of fashion in the coming times, but we don't think they're going anywhere. With the ever increasing demand for bite-sized information and easy to consume visual content, medical infographic marketing is only going to gain popularity as a format for digital content marketing. In fact, a healthy percentage of B2B medical marketers have used infographics for content marketing, which makes it one of the top most used types of content.
So, if you don't want to lag behind your competition, there’s no question that infographics should be a prominent ingredient of your healthcare content marketing mix. But that’s easier said than done because there’s a lot that goes into creating medical infographics and strategically promoting and distributing those.
Medical infographics make conveying medical and healthcare information easier as well as prettier, and everyone loves pretty! Medical infographics are a strong tool in healthcare content marketing strategy, and, let's face it, pretty fun as well. But, as with most things, there's a right way and a wrong way to distribute and promote medical infographics.
If you want your medical infographic marketing efforts to succeed, you need a consistent promotion plan. This means sharing your medical infographics everywhere besides getting those published on your websites and blogs. You should also share them on social media and medical infographic directories.
The Benefits of Sharing Medical Infographics on MedicPresents
If you want optimal reach, publish your medical infographics on MedicPresents. Sharing medical and healthcare infographics on MedicPresents.com has an array of benefits if done in a right way.
In recognition of the growing popularity of medical infographics as a way of sharing medical and healthcare information, MedicPresents introduced an infographic-specific player to the site a couple of years ago. It lets you upload your medical infographics in the infographic directory and displays it for best viewing.
Some of the biggest medical and healthcare entities are already taking advantage of the new player and, it seems, with good reason.
In a recently conducted internal recent study, MedicPresents.com analyzed statistics pertaining to infographics on its site and found that Infographics are liked way more than presentations and documents on MedicPresents. Similarly, infographics are prone to be shared more than presentations and documents on other social networks, such as Facebook, LinkedIn and Twitter.
Best of all, when a medical infographic is embedded on a website, it will display in its entirety (no scrolling required). This is sure to make the user experience more pleasurable along with highlighting your MedicPresents account to anyone who sees it, adding an extra layer of ownership to the work, providing context, and hopefully a few click-throughs as well.
We’ve seen plenty of people have a solid medical infographic with a great story, but no plan at all to properly distribute and promote it. The results are as expected. No likes. No shares. No clicks. Ouch.
If you don’t share your fondly created visual the right way online, your medical infographic likely won’t give you the results you are looking for. Uploading it on MedicPresents and then embedding it on your websites and blogs along with sharing those on social media from there are sure to bestow you the desired results.
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