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Virtual is today’s world’s reality, and, both people and businesses are hanging out online. But, we all know that the healthcare industry as a whole is at least two year behind other industries when it comes to digital marketing.
However, connecting with and engaging patients and physicians online means digital marketing is no longer optional for medics (hospitals, medical practices, pharmaceutical companies, medical device manufacturers or other organizations in the healthcare industry).
If we consider a study by Epocrates conducted in 2013, throughout that year in the medical and healthcare industry:
• 86% of doctors and clinicians used smartphones in their day-to-day professional activities. It was an increase of approximately 8% when compared with the previous year, i.e., the year 2012.
• 53% of doctors and clinicians used tablets at work. An increase of about 19% when compared with the percentage in the year 2012.
On the other hand, the most important group of stakeholders for medics, i.e., the people, are also surfing the World Wide Web to find and engage with medical and healthcare organizations as well as professionals. If a Think with Google study could be relied upon:
• As many as 84% of patients use both online as well as offline sources for hospital research.
• Similarly, search provides nearly 3x as many visitors to hospital sites compared to non-search visitors.
• 44% of patients who research hospitals or clinical laboratories on a smartphone scheduled an appointment.
If you’re a professional or an organization in the medical and healthcare industry, and want to broaden your horizon via opening up new avenues of possibilities with digital marketing, following are three key elements that should be part of your healthcare digital marketing strategy.
1) A Responsive Medical Website
The same Think with Google study claims that, about 1/3 of patients use smartphones and tablets for the purpose of information research and/or to book appointments with medics. Similarly, doctors and physicians use these at work on daily basis to educate patients about procedures and medications. Doctors and physicians also use these digital tools to instantly access information, no matter their location.
With the incessantly increasing rate of mobile web usage, medical and healthcare organizations and professionals should consider transitioning to a responsive medical website design.
A good responsive medical website helps you have a single, strong web strategy, which increases your visibility, reach and conversions. It also decreases your expenditures and effort to manage your healthcare website.
If you do not have a website yet, check MedicPresents.com’s free medical website themes. These free medical WordPress themes are professional and loaded with functions. Download and install these themes today!
2) Search Engine Optimization of Your Medical Website
Number of people searching the web to find medical and health-related information is increasing with every passing day. As such, it becomes crucial that you develop a search engine optimization (SEO) strategy for your medical and healthcare website. This allows your medical website to be found when a potential customer for your healthcare product or services conducts an online search.
3) Content Marketing
It is quite impossible to build a successful SEO strategy for your medical and healthcare website without the right content strategy. To succeed online today, where the clutter is increasing with more and more players in healthcare industry getting online, you need to constantly produce new and engaging content. This is required if want to be found online and capture leads.
From medical and healthcare presentations to blog posts, social media updates, whitepapers, eBooks and more, you need to be regular with publishing content that will help you get found on search engines and social media channels. You must be quite sure by now that your target audience is online to learn about the healthcare services and products you provide.
What’s next?
By implementing these three key points to your digital marketing strategy in healthcare, you will expose your medical and healthcare concern to a huge potential on the Internet!
And believe me, developing and maintaining a profitable online presence is now not at all difficult for medics. MedicPresents.com takes the responsibility of your medical website themes, medical presentation templates and document templates along with taking your content to the world.
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